Green Pod is a conceptual Canadian gourmet chocolate company that supports fair trade practices and uses organic ingredients. The company relies on basic traditional chocolate making processes and simple ingredients to create chocolate bars for modern day society. The branding for Green Pod was created to emulate the company’s personality which is through marrying both traditional and international styles. The clean modern logo and san serif Seravek typeface create a visually striking design paired with the hand drawn organic aesthetic of the illustrations. The colours selected for the chocolate bar flavours are bold yet slightly earthy and muted, speaking to the down to earth voice of Green Pod and its flavourful chocolate. The medium of graphite pencil chosen for the illustrations relates to the humble and simple ingredients that are used in producing the chocolate, while the advertisements are bold in colour and tactile in graphics to better market the pureness of ingredients and boldness in flavour. Green Pod’s targets chocolate lovers who are socially aware and care about quality, nutrients, and where their food originates from.