These two advertisements are designed to promote the tapas and cocktail restaurant Tango Nuevo. It speaks to women between the ages of 25 to 40 who are looking for a ladies’ night out. Both ads have a similar style referencing the chalkboard filled interior of the restaurant and suggesting the experience that will be had there. In the typographic ad, the experience is spelled out in the lettering, while the other one shows an iconic and idolized movie star relaxing with a martini suggesting that women who go there will feel important and special. A sophisticated yet playful style can be seen in the typographic and image based ads. The idea of the martini glass is seen in both ads as well, a classic style of drink by which the restaurant is known for. The black and white colour scheme and iconic image of Audrey Hepburn tie back to the restaurant as well, as black and white films are projected on screens. The advertisements are to be placed in local newspapers, magazines, flyers, and their online website and social media platforms.