These Gillian Flynn novel covers give a new take on her traditional ones, with a more illustrative and typographic approach. The illustrations are meant to portray the three main female characters in each book. The turned heads are intended to create curiosity and symbolize an element of mystery. Each title is designed to convey the feeling of the book. The covers, along with the bookmarks, are created to stand off the shelf at both storefront and online bookstores with other competing books due to their bold colour and high contrasting illustrations. They are targeted towards avid readers who stay current on novels, and individuals scanning airport shops for something to occupy their time.