La Carnival is a conceptual independent children’s boutique store. It caters to wealthy parents of young children who live in the Vancouver area. La Carnival is eco-friendly, implements sustainable practices, and offers high end Canadian children’s clothing and toys. The brand identity of the boutique is designed to be whimsical and playful yet classic. The curved lines of the logo are friendly and youthful, and pairs well with the illustrations. The black and white images speak to imagination and timelessness.