This is a conceptual re-brand of Paw Prints Grooming Salon in Kitsilano, BC. The logo concept stays away from the over used image of a paw print and played on the company’s friendly side with the sketched illustrations and colour palette. It is meant to communicate a boutique feel through the simple illustrated line work and clean type choices. The re-brand targets pet owners in the Kitsilano area that are white collar professionals who want their dogs and cats well taken care of as they are being groomed.

Please note that the photographs used for the website are credited to Sophie Gamand.